Friday, 30 November 2012

Focus Group..

We were each to conduct our own focus group so we could gain more diverse responses to our questions. We each had different age groups to focus on to ensure we all didn't end up using the same participants for an interview or a focus group. I had a focus group with four other people, between the ages of 20-24. These were ages within our target audience so it was crucial that we gained useful answers from them to know what they wanted in a music video. Whilst I did find a variety of answers, I picked out the ones that were actually useful to us. 

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