Questionnaire findings..

All together we managed to hand out 27 questionnaires, we came together as a group to analyse the results to come to a conclusion of who our target audience is and how we will appeal to them. Out of the 27 questionnaires, we narrowed down the ones that listened to indie music, this was 66%. This meant that now out of the 27, only 18 of the results we gathered were useful. From the 18, we separated them into boys and girls, 7 girls and 11 boys. Out of these 7 girls, and 11 boys 100% of both said they either liked, loved or thought the Arctic Monkeys were okay. This was very good to know because it meant that we had a very large audience who could potentially watch our video. Amongst the two genders, the most common answer for what clothes they would like to see in a music video was 'casual' and 'available to buy'. This was very useful information. From the list of music videos we gave our participants, the most common answer was Gotye- Somebody That I Used to Know as 12/18 chose this video over the others. This was because they described it as creative and fun. This was again a common answer for why the video Paradise- Coldplay was so popular due to the creativity behind the video. Of the 11 males, 63% thought that the content of the video must not relate to the track and 4/7 girls thought that it should. This meant that the creation of our video does not have to link with the track because that is what our target audience wants to see. We thought it was important to know who of our participants paid for their music, and which ones didn't, because if they didn't they wouldn't be useful to us if we were an actual record label producing an actual video. 81% of males pay for their music either through iTunes or the purchase of the CD and 71% of females do the same. From our questionnaire we learnt that in order to appeal to our target audience which is between 17-25, we must ensure that we have our main actor in the video wearing clothes that agrees with the public, which is casual and something they could go to a shop and purchase. I also found this when I was researching into the bands Bloc Party and The Killers. Furthermore, our video must be creative and it must be obvious that we have applied genuine thought to the production of our video instead of it being basic. If we want the track to work with the video we must try to make it as creative and artistic as possible, so we have to start generating ideas as soon as possible.  We knew from the responses of our target audience that the video does not have to link with the track and so it would be easier to come up with a creative idea. The questionnaires proved to be extremely useful, and combining my findings from my interviews began giving us more ideas.