Techniques
Cutting To Beat - This is a specific editing technique that involves a sharp shot change that is synced with the change in beat of the song. So, when the beat changes in the track you will be able to see the video change to a different shot. An example of this is the track 'Latch' by Disclosure, when the song starts up the video sharply changes shot in accordance to the beat of the song. This is effective because it makes the video appear more creative, without editing techniques such as cutting to beat the music video would look like one continuous film without any sharp changes of footage which is what makes the overall video interesting.
Disclosure - Latch
Effects - There are various different effects that can be used in music videos. Post production effects are added to the music video during editing, this can alter the 'look' to your music video. There are different effects such as making it glow, contrasting colours or making it black and white. These are not as expensive as CGI and effects that cost producers thousands to use. An example of a music video that uses effects is 'Don't turn the lights on' by Chromeo, the effects in this video are really successful in appearing creative, it keeps the audience fixated on watching the video because of how interesting it looks. That is why artists, directors and editors use special effects in music videos because it makes the video more appealing, creative and artistic and much more enjoyable to watch.
Chromeo - Don't turn the lights on
Miming and lip-Syncing - This means to completely match lip movements with the singers vocals. This will occur during the editing stage, this makes the overall project perfect in the sense that the singers voice is faultless, they will be recorded in the studio and synced up to the artists mouth movements in the video itself. This may also be the case at live performances, some artists might lip sync at concerts so that their voice sounds as good as it does on their music video to the song rather than how it sounds live. Lip syncing must be correct for the video to look professional, if lip syncing is just a second out then it will have a negative effect on the audience as it won't look as though the artist is singing, and the video will not look finished or proper. Any music video is a perfect example of lip syncing however the track 'Yonkers' by Tyler The Creator is a good example because he only mimes certain parts of the song, you can see where the lip syncing stops and starts again.
Tyler The Creator - Yonkers
Camera Movement and Angles - The use of camera angles and movement is crucial for a music video, when shooting a music video it will be shot from various different angles so that the overall project will look more exciting as there will be a range of shots and angles. The use of camera angles may provoke different emotions and provide a different experience for each individual viewer. Music videos may include high angles, so that that the person in the video appears smaller and less significant, low angles to give the impression that the artist holds power and status in the video and a birds eye view shot will show the scene from overhead looking directly down on the action. Music videos will also include camera movements, these are the most common camera movements used in music videos, panning where the camera scans the scene horizontally on an axis, Tilting which scans a scene vertically, dolly shots which is where the camera is strapped to a moving vehicle following the action and hand held which is where the camera man will hold the camera in hand and follow the action, this may be used at live video performances to suggest that the video is a fans recorded footage to emphasise the atmosphere. Camera movements make a video appear exciting and interesting, creative and artistic, without a change in camera angles and movements the video would be a continuous flat shot which provides no exciting experience or a change in emotion for the audience. This is why camera movements and angles are used. An example of a music video that includes a wide range of camera movements and angles, is the song 'Anxiety' by Angels & Airwaves.
Angels and Airwaves - Anxiety
Chroma-Key - This is a technique which allows us to place a person in a background that isn't really there, for example if we wanted to put an artist singing in front of The London Eye we would be able to use a green screen to use London as the background so it looks as though they are actually there, this is used in media pieces from music videos to weather broadcasting. The green screen is replaced by another colour or image so we appear in a background that isn't behind us. Chroma Key is popular for music video directors and producers to use because it saves money as they don't need to visit the actual location, also it is effective in making the music video seem inventive and the audience will enjoy watching it. Again the Queens of The Stone Age 'Go With The Flow' is an example of the use of chroma key, the video sticks to a the colours of red and black and the band have been placed into the background.
Queens Of the Stone Age - Go With The Flow
Oasis - Live Forever
This is also an example of chroma key as the video has selected parts in colour, and everything else remains black and white.
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