Pitch..

Today we decided upon the concept of our video, me and Emily initially came up with the idea and the other members of the group helped to improve any faults within it. This is our finalised idea. 

Arctic Monkeys, Balaclava.

The video begins with about 30 seconds of footage where there is no music; this will show a balaclava falling from a window of a flat, floating down until it lands on the ground. The main actor (boy 1) will walk round the corner of the flat, hands in pockets, and retrieve the balaclava and he will put it into his pocket. He walks into the flat, and the video skips to him walking up the last flight of stairs and he puts the balaclava on. (Music starts) As he does this he turns evil, as though the balaclava has possessed him, forcing him to do bad things. He then smashes into a flat and steals their possessions, things such as iPods and phones, he puts them into his bag. He struggles to get the balaclava off; he finally peels it off and throws it onto the kitchen floor. He sprints down the stairs pushing past a woman; she is the owner of the flat he has just robbed. She walks into her flat and notices the mess and that she has just been robbed; the balaclava is gleaming on the floor, the camera watches as she slowly approaches the balaclava and she picks it up and slides it on. Just like the man before, it captures her and she struggles to get it off. It’s throwing her around the room as if its trying to control her, she holds onto the gate of her flat screaming for help, she rips it off her head and launches it out of her door; she goes back into her flat and cries. The balaclava sits on the floor outside, loads of people walk past it in fast motion, until eventually it is picked up by a little girl who carries it outside the flat and shows it to her mum, who again throws it on the floor. In the distance you can see the original bearer of the balaclava watching on, someone else picks up the balaclava. Boy (2) puts it on and immediately turns evil, he spots a boy sitting in his car, he walks up to him and drags him onto the floor jumps into the car and turns the speakers up loud, and the song will be the same as the track of the video but louder. He speeds off down the road, there will be a few shots of the area in silence where there is no mayhem, around the corner we will be able to see the car parked with the doors open, the keys still in and the engine running. The balaclava is perched upon the seat, again gleaming attracting someone to pick it up. Boy 1 crawls up to the car, looking ill, pale with dark eyes he crawls into the car and he pulls the balaclava out, in relief he slumps against the car holding tight to the balaclava. He sings to the camera ‘sorry sweetheart I’d much rather, keep on the balaclava. He puts the balaclava back on and the camera watches as he disappears into the distance being chased by the others who wore the balaclava.