Freytag's narrative theory.

Freytag's narrative theory can be applied to music videos, so when producing ours it is vital that we consider the different stages of Freytag's theory. Exposition is the first stage, the introduction to the characters, the setting of the scene and the start up to the song. A problem or dilemma is usually apparent during the exposition stage of a music video. The rising action stage is the gradual increase to the climax, it is usually the recognition of the dilemma found during the exposition. The rising action could be the chorus part of the song, a gradual increase in excitement and tension before it gets to the climax, the track will usually get louder. The climax is the most important part of the narrative to a music video, the climax will involve much of the action in the music video. It is usually the turning point of the story where the character has discovered how to overcome the problem found during the exposition. The falling action is the gradual restoration of normality, the ending of the song is near. This could again be the chorus of the song, before the denouement which is the last stage where everything is usually restored. The music video will usually finish positively with a discovery or realisation before the song officially finishes. It is possible to apply this theory to most story telling music videos because each follow the separate stages of Freytag's theory. Alex Clare's 'Too Close' is an example where Freytag's theory has been applied as it is easy to recognise the exposition, climax and denouement stages of the video.